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Tag: functional beverages

Insights

Immune health ingredients increasingly popular in beverage formulations

Consumers are looking for healthy drinks with immune-boosting ingredients like turmeric and green tea. This functional beverage market is growing as people seek food and drinks as a source of daily medicine.

Consumers have cognitive health on the mind

Consumers are increasingly interested in beverages that improve focus and mental clarity. This trend is driven by a desire to manage daily tasks and a growing concern about cognitive health.

Beverage Innovations Shift to Embrace Everything from Health to Entertainment

Beverage choices are increasingly driven by health and wellness trends, with consumers seeking drinks that are good for them (both physically and emotionally) and environmentally friendly.

Functional beverages will get even more personalized in 2019

Functional beverages are booming, offering solutions for diverse needs like immunity, focus, and skincare. Expect increased demand for benefits like sleep, energy, cognition, beauty, and gut health in 2020, with emerging trends catering to even more personalized health needs.

Functional beverage makers promoting wider range of health effects

The functional beverage market is diversifying beyond energy and digestion, embracing trends in sleep, immune support, and cognition.

Tips for developing functional beverages

The functional beverage market is diverse, catering to various consumer needs from energy to beauty. With ingredients like mushrooms, adaptogens, and CBD gaining traction, brands differentiate themselves.

SupplySide West podcast: Capitalizing on new product opportunities in the beverage sector

Andy Dratt, CCO at Imbibe, sheds light on key aspects of crafting functional beverages in anticipation of SupplySide West, emphasizing the growing demand for products promoting relaxation, beauty, and athletic performance.

The Kombucha Boom

The article discusses the unexpected popularity of kombucha, a fermented and slightly alcoholic beverage. It highlights trends like home brewing kits, kombucha beer with hops, allowing some alcohol content, and even kombucha cocktails.

Transforming energy drinks with natural, organic ingredients

Energy drinks are booming (predicted to reach $84.8 billion by 2025) but consumers are shifting towards natural and organic options due to concerns about traditional energy drinks' health effects.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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