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Tag: functional beverage
Insights
#Trendspotting: The Immunity Opportunity
Consumers are drinking their way to better health with beverages featuring gut-friendly ingredients, immune-boosting vitamins, and kid-friendly options. Popular additions include probiotics, apple cider vinegar, elderberry, and zinc.
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Clean label, functional beverage solutions
Sugar serves as more than just a sweetener in functional beverages, acting as a masking flavor to balance off-notes from botanicals and other ingredients.
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Imbibe’s Marketing Manager Presenting at Flavorcon
At Flavorcon 2018, Imbibe’s Marketing Manager Ilana Orlofsky will unveil disruptive trends in functional beverages, emphasizing ingredient innovations in water and growth projections for various categories.
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Immune health beverages growing in demand
The article discusses rising trends in natural immune-supporting ingredients like probiotics and matcha. It also mentions new options like mushrooms and cascara.
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Transforming energy drinks with natural, organic ingredients
Energy drinks are booming (predicted to reach $84.8 billion by 2025) but consumers are shifting towards natural and organic options due to concerns about traditional energy drinks' health effects.
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Andy Dratt Presenting at Smartfood Expo
The SmartFood Expo will offer educational sessions to help health food and beverage manufacturers understand today's health-conscious consumer.
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Challenges to Delivering Tasty, Healthy Products
Developing plant-based foods is challenging for scientists due to inconsistent textures and flavors in plant proteins.
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Functional Beverage Innovation: Fringe is In
Functional beverages with ingredients like cascara and aronia berries are gaining traction as consumers seek healthy and convenient options. This trend is fueled by interest in niche ingredients and food movements like veganism and paleo.
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IMBIBE, BALL CORPORATION COLLABORATE TO BRING NITRO-INFUSED BEVERAGES TO THE MARKET
Ball Corporation and Imbibe partner to develop innovative nitrogen-infused beverages using Ball's Widget Inside™ can technology.
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