Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Immune health beverages growing in demand

Ingredients that support immune health naturally, like citrus fruits, matcha, turmeric and probiotics are on the rise, says Holly McHugh, marketing associate at Niles, Ill.-based Imbibe. Up-and-coming ingredients include mushrooms like chaga and reshi, and cascara, which is derived from the dried skins of coffee cherries.

“Probiotics sales have soared because they aid with digestive health, and 70 percent of our immune system is housed in our gut,” McHugh says. “Matcha has also exploded in popularity because it a natural source of caffeine, and is also high in antioxidants, especially [Epigallocatechin gallate] (EGCG) which increases T-cell production to reduce inflammation and fight pathogens.”

Read the full article on Beverage Industry.

Keep Reading:

Pea Protein Taste & Texture Woes? Imbibe’s NonSense Maskers Offer Relief!

To overcome pea protein challenges, Imbibe has launched a Pea Protein masker in powder and liquid form (NonSense P-1 & NonSense LP-1, respectively).
READ MORE

Imbibe Develops Pea Protein Masker

Imbibe has developed the NonSense Pea Protein Masker, an ingredient that may be used to mask the off-flavor notes associated with pea protein.
READ MORE

Flavor Drop: English Toffee & Strawberry Basil

Strawberry Basil, a marriage of sweet and savory, has emerged as a trend in the food and beverage industry. Toffee, a confectionary classic, is experiencing a resurgence in popularity.
READ MORE