Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Immune health beverages growing in demand

Ingredients that support immune health naturally, like citrus fruits, matcha, turmeric and probiotics are on the rise, says Holly McHugh, marketing associate at Niles, Ill.-based Imbibe. Up-and-coming ingredients include mushrooms like chaga and reshi, and cascara, which is derived from the dried skins of coffee cherries.

“Probiotics sales have soared because they aid with digestive health, and 70 percent of our immune system is housed in our gut,” McHugh says. “Matcha has also exploded in popularity because it a natural source of caffeine, and is also high in antioxidants, especially [Epigallocatechin gallate] (EGCG) which increases T-cell production to reduce inflammation and fight pathogens.”

Read the full article on Beverage Industry.

Keep Reading:

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.
READ MORE

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE

How Tariffs Are Reshaping Your Food & Beverage Production in 2025 

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.