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Tag: functional beverage

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Beverages go hyper-customized: What claims are floating to the top?

Imbibe, a beverage development company, notes a rise in functional beverages catering to specific needs like immunity, beauty, and cognitive function. This trend is supported by a 27.2% increase in functional beverage launches in 2017.
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#Trendspotting: Clean Label

Video: #Trendspotting: Clean Label
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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