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Tag: functional beverage

Insights

Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

Brands like G Fuel leverage influencer marketing and partnerships to enhance gamers' performance. Label claims now prioritize functionality and low sugar, with consumers seeking ingredients like electrolytes and B vitamins for performance and hydration.

Imbibe Predicts More Products Will Be Good for You and Good for the Planet

Consumer habits have shifted during the pandemic, with DIY bartending and health-conscious choices becoming norms. Functional beverages meet these demands, with the North American market projected to grow steadily.

Focusing on gut health may help with overall wellness and increased libido

Social media, particularly TikTok and Instagram, boosts interest in probiotics with over 107 million views on TikTok and 30% growth of #probiotics on Instagram. This trend aligns with a 30.6% increase in probiotic consumption over five years.

Imbibe names energy, immunity, and gut health as top benefits grabbing consumer attention

Erin Costello of Imbibe notes diverse interpretations of health amid the pandemic. Focus shifts to immunity, gut health, and energy, driving growth in fortification across beverage categories.

Imbibe Predicts More Products Will Be Good for You and Good for the Planet

Mood-regulating products are on the rise, with Nightfood's sleep-friendly ice cream and items catering to sexual satisfaction. Artificial intelligence aids innovation, exemplified by NotCo's AI-generated NotMilk, enhancing product development and predictive marketing.

Fluid Situation: How Consumer Behavior is Influencing the Beverage Market

Pandemic amplifies this focus on personal and planet health, with 43% reducing waste and 32% eating in moderation, as per Innova Market Insight’s survey.

Bright future for beverages? Why functional drinks are likely to grow post-pandemic

Immunity-supporting drinks lead the trend, with 46% of consumers interested. Expect diverse functions and convenience to drive future innovations, says Imbibe's Erin Costello.

Ingredients take RTD protein beverages beyond sports

Arla Foods Ingredients explores protein-calcium combos for aging concerns. Collagen remains popular in carbonated protein drinks, emphasizing beauty benefits despite its lower protein quality, driving interest in sparkling collagen beverages.

#Trendspotting: (Drink) In the Name of Love

Aphrodisiacs go beyond myths! Consumers seek food and drinks with maca, horny goat weed etc. to boost libido. Brands offer products like Goop DTF gummies to meet this demand.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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