Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe Predicts More Products Will Be Good for You and Good for the Planet

Imbibe wrapped up 2021 by reflecting on the past year and how it has affected the food and beverage industry.

America’s younger generations, Gen Z and Millennials, are putting their money where their mouths are by placing personal and planet health as top priorities.

Consumers are being more selective when choosing snacks or drinks with just over 28.1% of all consumers reporting that staying at home during the pandemic has led to them eating more healthily. Younger consumers were the largest groups to report this with 35.7% of those 19 and under reporting dietary improvements.* The pandemic has inspired these trends we’ve identified for 2022 and beyond.

Compassionate Consumption
Compassionate Consumption: While global headlines are consistently filled with climate change and sustainability matters, Gen Z’s passion for more environmentally safe manufacturing practices and products have inspired older generations to also start consuming products shaped by these values. In 2021, 78% of people are more likely to purchase a product if it is clearly labeled as “environmentally friendly”, according to a survey by GreenPrint.

Read the full article on Prepared Foods.

 

Keep Reading:

Ingredient suppliers enhance portfolios

To meet the increasing demand for organic products among health-conscious consumers, Imbibe’s taste modulation portfolio now includes certified Organic Senses, an organic version of The Senses.
READ MORE

Performance beverages expand beyond fitness

One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look
READ MORE
pineapple jalapeno margarita

‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages

As commerically viable sources of novel ingredients become available, we will see more unique global flavor profiles, according to Lauren Senne, manager of taste modulation and flavorist at Imbibe.
READ MORE