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trendspotting

#Trendspotting: 2021 Trend Predictions Part II: Mood Boosters

Consumers seek relaxation and permissible indulgence in beverages. Daydream sparkling water offers stress relief with hemp oil and adaptogens. WellWell’s Dream aids sleep with valerian root and adaptogens. Sun Chaser offers a non-alcoholic alternative with amino acids and mushrooms.

Trendspotting in beverage flavors

In 2021, anticipate evolving citrus flavors, premium botanicals, and rising Mediterranean and Asian tastes. Holly McHugh from Imbibe highlights blood orange's popularity, with growing interest in yuzu, passionfruit, tamarind, and fig, according to Google searches.

#Trendspotting: 2021 Trend Predictions Part I: Better Body

Consumers are looking for healthy beverages. This includes options high in protein, vitamins, and immune-boosting ingredients. Many new products are plant-based and sugar-reduced.

#Trendspotting: Mood Boosting Beverages

Drinks are relaxing minds and bodies. Look for CBD, kava, l-theanine, and adaptogens for stress relief and sleep. Even alcohol-free options are available, with some mimicking the effects of alcohol.

#Trendspotting: The Immunity Opportunity

Consumers are drinking their way to better health with beverages featuring gut-friendly ingredients, immune-boosting vitamins, and kid-friendly options. Popular additions include probiotics, apple cider vinegar, elderberry, and zinc.

#Trendspotting: Not Your Average (Cup Of) Joe

Coffee innovation is booming with new brewing methods, functional ingredients, and boozy twists. Consumers are interested in unique textures (nitrogen infusion), convenience (single-serve, concentrated extracts), health benefits (added fats, CBD), and enjoying coffee cocktails.

#Trendspotting: Ready-to-Drink Libations

RTD cocktails are hot, with classics and twists like nitrogen infusion. Booze is getting healthy with functional ingredients and appearing in coffee, tea, and kombucha. Hard kombucha is exploding with new flavors and health-focused options.

#Trendspotting: Innovations from Black-Owned Businesses

Companies are capitalizing on consumer nostalgia for favorite foods by offering healthier versions. Me & the Bees offers honey-sweetened lemonade and other bee-friendly products. Sanaia features grown-up applesauce with unique flavors. Partake sells allergy-friendly cookies in classic flavors.

#Trendspotting: The Wellness Wagon

Pandemic fuels demand for wellness drinks. Consumers are looking for immunity-boosting ingredients like vitamin C and probiotics, as well as stress-reducing adaptogens and sleep-inducing melatonin.

New Flavors drop regularly. Check back for the documentation you need for the flavors at your bench

Blue Raspberry Candy

Orange Cream

Creamy Vanilla

Chocolate Brownie

Caramel

Marshmallow

Dubai-Style Chocolate

Yuzu

Guava

Coconut

Passion Fruit

Pineapple

Mango

Peppermint

Pomegranate

Pumpkin Chai

Cranberry

Candy Corn

Caramel Apple

Apple Pie

Maple Cream

Strawberry (ripe, syrupy)

Strawberry (creamy, candy)

Rocket Pop

S’mores

Rainbow Cake

Rainbow Sherbet

Hibiscus

Elderflower

London Fog

Matcha Latte

Marshmallow Cereal

Irish Cream

Red Velvet

White Chocolate Raspberry

Fruit Punch

Watermelon

English Toffee

Strawberry Basil

Yuzu Lime

Nectarine

Pear

Dragon fruit

Lemon Cookie

Butterscotch

Blueberry Cobbler

Chocolate Malt

Affogato

Cookie Butter/Spiced Cookie

Lychee

Strawberry Kiwi

Piña Colada

Ginger Beer

Pink Lemonade

Rocket Pop

Concord Grape

White Grape

Red Licorice

Cotton Candy

Black Cherry

Spiced Cherry

Fruit Punch

Tropical Punch

Cantaloupe

Mixed Berry

Lemonade

Mango

Limeade

Pumpkin Pie Spice

Cream

Lemongrass

Tangerine

Limoncello

Spiced Peach

Peanut Butter Whiskey

Black Currant Lime

Persimmon

Fauxgroni Sbagliato

Honey Apricot

Merlot

Apple Jasmine

Pear Fig

Blue Raspberry Cotton Candy

Blood Orange Yuzu

#Trendspotting: (Drink) In the Name of Love

Aphrodisiacs go beyond myths! Consumers seek food and drinks with maca, horny goat weed etc. to boost libido. Brands offer products like Goop DTF gummies to meet this demand.

#Trendspotting: Powder to the People

Hydration, immunity, and protein lead modern powder formulations. Sleep aids like Hydrant’s SLEEP and Klout PWR's PWR OFF use melatonin and magnesium. Functional powders for relaxation, energy, and gut health feature ingredients like reishi, CBD, and apple cider vinegar.

#Trendspotting: Ingredient Spotlight

Nootropics like L-theanine and ashwagandha feature in beverages for focus and relaxation. Barcode and Laird Superfood use medicinal mushrooms. Prebiotics and apple cider vinegar support gut health in Olipop and Vitaminwater.

#Trendspotting: Summer Sips

Summer beverage lineup features Tropicana's tropical flavors and PepsiCo's cocktail mixers. Dunkin' debuts Coconut Refreshers, while Starbucks introduces Strawberry Funnel Cake Frappuccino.

#Trendspotting: Energy Edition

Imbibe introduces Ingredients by Imbibe, offering high-performing solutions like The Senses for taste modulation and Pre/Sense Stevia.

#Trendspotting: The (natural, non-nutritive) Sweet Spot

Stevia's popularity surged with 6,800+ new products in 2019, prompting Imbibe's Pre/Sense™ Stevia blend. Monk fruit gains traction too, as seen in Lucky Jack Coffee and Califia Farm products.

#Trendspotting: Sparkling Water Surges

Some sparkling water brands are exploring exotic flavors like yuzu and lychee to stand out. Asian-inspired flavors like plum and satsuma mandarin are also gaining popularity. Botanical and cocktail-inspired flavors, along with CBD and hemp infusions, are emerging trends.

#Trendspotting: Sustainability Not Just a Buzz Word

Just Salad launched a Carbon Label program, assigning greenhouse gas emissions estimates to menu items like carrots and chicken. They urge consumers to reduce daily carbon footprints, averaging 4.7kg CO2e per American.

#Trendspotting: 2021 Flavor Trends

The beverage industry sees a surge in globally inspired flavors, with blood orange, tamarind, guava, and dragon fruit leading the trend. Traditional fruits like melons, apples, pears, and nostalgic childhood flavors gain traction.