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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Trendspotting: On Draft: Nitro-Infused Beverages

Guinness pioneered nitrogen-infused beers, but now craft brewers are adopting nitrogen to enhance stouts and ales. Ball Corporation's Ball's Widget Inside™ can, designed for RTD nitrogen-infused beverages, caters to the 95% of beer drinkers who appreciate this innovation.

Functional Beverage Innovation: Fringe is In

Functional beverages with ingredients like cascara and aronia berries are gaining traction as consumers seek healthy and convenient options. This trend is fueled by interest in niche ingredients and food movements like veganism and paleo.

Portable Nutrition Innovation for Individual Consumer Needs

Marketing Manager Ilana Orlofsky will present on key trends influencing the coffee and tea categories, and strategies for developing a coffee or tea product.

Imbibe Welcomes New Team Members

Imbibe New Hire Introductions

The Organic Food and Beverage Supply Chain: Stretching to Meet Demand

Companies aiming for organic certification face challenges. Products must be at least 95% organic ingredients, and the remaining 5% must comply with strict NOP guidelines.

IMBIBE, BALL CORPORATION COLLABORATE TO BRING NITRO-INFUSED BEVERAGES TO THE MARKET

Ball Corporation and Imbibe partner to develop innovative nitrogen-infused beverages using Ball's Widget Inside™ can technology.