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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Plant-based, clean-label trends drive nut, grain usage

Plant-based beverages are gaining traction, with nut-based milks like almond milk leading the charge. Experts say this trend extends beyond dairy alternatives, with nuts and grains being incorporated in smoothies, juices, and even craft beers.
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Developing Organic Products: Supply, Cost and Regulatory Breakdown

Organic food and beverages are booming, with major brands and private labels joining the trend. This creates opportunities but challenges suppliers.
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Trendspotting: Expo West Trends & Innovations

At Expo West, trends included sparkling teas from brands like HopLark and Teatulia, novel teas like purple and silver needle, and RTD cold brew coffee with functional ingredients. Plant-based milks, especially oat milk, were popular, as were plant-based waters.
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Spotlight: Cassava – A Versatile Ingredient to Watch in Snacks and Beverages

Cassava, a drought-resistant root vegetable, is popping up in grain-free snacks and drinks. Popular for Paleo diets and those with plant-based milk allergies, it's high in carbs but low in other nutrients (except cassava leaves, a good protein source).
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2018 Beverage Trends: Drinks—As Delivery Agents

Functional beverages are on the rise, with a projected growth of 7.8% by 2021. These drinks offer health benefits and cater to on-the-go consumers. Lesser-known ingredients are gaining traction as fad diets wane.
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IMBIBE RELEASES TREND INSIGHTS FROM EXPO WEST

A beverage development company highlights trends from Expo West. Expect to see more drinks designed for specific needs like beauty or immunity. Organic energy drinks and plant-based milks are on the rise, with nut milks and pea protein gaining traction.
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Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

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