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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Think (And Drink) Sesame

Despite limited truly new ingredients, food science keeps finding novel applications. Sesame seeds, for example, are being used in new ways like black sesame lattes and ice cream.
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Webinar: Sugar Reduction Trends & Strategies

Due to rising sugar concerns and soda taxes, sugar reduction is a major trend in the beverage industry. This article highlights a webinar that will discuss alternative sweeteners and sugar reduction strategies.
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Tea, juice & functional beverages lead the way for ginger’s charge

Ginger is gaining popularity in beverages due to its taste and health benefits. Data from SPINS supports this trend, showing steady growth in the ginger-flavored shelf-stable tea category.
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Plant-based, clean-label trends drive nut, grain usage

Plant-based beverages are gaining traction, with nut-based milks like almond milk leading the charge. Experts say this trend extends beyond dairy alternatives, with nuts and grains being incorporated in smoothies, juices, and even craft beers.
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Developing Organic Products: Supply, Cost and Regulatory Breakdown

Organic food and beverages are booming, with major brands and private labels joining the trend. This creates opportunities but challenges suppliers.
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Trendspotting: Expo West Trends & Innovations

At Expo West, trends included sparkling teas from brands like HopLark and Teatulia, novel teas like purple and silver needle, and RTD cold brew coffee with functional ingredients. Plant-based milks, especially oat milk, were popular, as were plant-based waters.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.