Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

A spice that is twice as nice

Link to an external article about Imbibe providing insights into the use of ginger in beverages in Beverage Industry.

Beauty Enhancement: The In Vogue Function

The beauty industry is booming, with a new trend of "beauty from within" gaining traction. Consumers are seeking edible products like beverages that claim to improve hair, skin, and nails.

Bringing beverage innovation to food service

Consumers are driving the beverage market towards healthier options with less sugar. Technology like Coke Freestyle and Pepsi Spire allows customization and data collection for sugar-conscious consumers.

Think (And Drink) Sesame

Despite limited truly new ingredients, food science keeps finding novel applications. Sesame seeds, for example, are being used in new ways like black sesame lattes and ice cream.

Webinar: Sugar Reduction Trends & Strategies

Due to rising sugar concerns and soda taxes, sugar reduction is a major trend in the beverage industry. This article highlights a webinar that will discuss alternative sweeteners and sugar reduction strategies.

Tea, juice & functional beverages lead the way for ginger’s charge

Ginger is gaining popularity in beverages due to its taste and health benefits. Data from SPINS supports this trend, showing steady growth in the ginger-flavored shelf-stable tea category.