Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.
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How to Make Your Mark in the Growing Health and Wellness Category

In a crowded health food and beverage market, SmartFood Expo offers educational sessions to help manufacturers connect with health-conscious consumers.
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Webinar: Beverage Trend Spotlight: Coffee & Tea

Dratt will dive into what health conscious consumers want in a beverage, up-and-coming functional ingredients, and the future of healthy beverages.
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Products as Flavorful as They Are Functional

Functional foods and beverages are becoming widely available across stores due to consumer demand. This allows people to choose products that address their specific needs.
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matcha latte

Matcha: A Top Searched Earthy Flavor

Matcha, a green tea powder rich in L-theanine and antioxidants, is experiencing a surge in popularity. It is being used in beverages like lattes (growing at 64% YOY) and even sparking interest in crossover products like matcha beer.
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Challenges to Delivering Tasty, Healthy Products

Developing plant-based foods is challenging for scientists due to inconsistent textures and flavors in plant proteins.
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Fiber, probiotics add functional benefits to beverages

A 2017 report by Innova Market Insights reveals that 19% of new functional drinks boast digestive health benefits.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.