Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.
As seen in:

Bars, Jerky, Yogurt and Beverages Top Portable Nutrition Trends

The health and wellness trend is driving demand for specialized diets like keto and Whole30. This leads to a rise in packaged foods with ingredients that cater to these specific needs, along with portability for busy lifestyles.
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acronyms

Beverage Acronyms You NTK (Need to Know)

Check out our glossary of common acronyms used in the food and beverage industry. These acronyms can be helpful for professionals in the industry to understand each other during meetings, conferences, and collaborations.
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Imbibe Releases Mid-Year Flavor Trend Analysis

Imbibe's flavor trends for 2018 prioritize fresh fruits, unique vegetables, and healthy ingredients. Consumers are drawn to classic flavors (grapefruit, mango), and adventurous combinations (Molten Chocolate Latte).
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Trendspotting: Top Trending Flavors

In 2019, beverage trends include hemp-derived CBD, probiotics, and collagen for health benefits. Botanical and nostalgic flavors, along with spicy and exotic tastes from Asia and Latin America, will be popular.
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Andy Dratt Presenting at Smartfood Expo

The SmartFood Expo will offer educational sessions to help health food and beverage manufacturers understand today's health-conscious consumer.
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salted caramel martini

Trending Flavors in Alcohol

Despite beer's dominance, spirits are growing in the US beverage market (4.5% growth in 2016) due to a rise in creative cocktails and consumer interest in mixology.
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Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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