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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Imbibe Releases Mid-Year Flavor Trend Analysis

Imbibe's flavor trends for 2018 prioritize fresh fruits, unique vegetables, and healthy ingredients. Consumers are drawn to classic flavors (grapefruit, mango), and adventurous combinations (Molten Chocolate Latte).

Trendspotting: Top Trending Flavors

In 2019, beverage trends include hemp-derived CBD, probiotics, and collagen for health benefits. Botanical and nostalgic flavors, along with spicy and exotic tastes from Asia and Latin America, will be popular.

Andy Dratt Presenting at Smartfood Expo

The SmartFood Expo will offer educational sessions to help health food and beverage manufacturers understand today's health-conscious consumer.

Trending Flavors in Alcohol

Despite beer's dominance, spirits are growing in the US beverage market (4.5% growth in 2016) due to a rise in creative cocktails and consumer interest in mixology.

A Look at New Beverages Making a Debut in June 2018

A beverage industry trade show is showcasing new drinks, with Imbibe highlighting the use of adaptogens in healthy beverages.

Putting switchel on the map: Up Mountain Switchel diversifies gut health beverage space

Up Mountain Switchel, a Vermont company, launches a new carbonated Switchel drink made with ginger, maple syrup, and apple cider vinegar.