Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Better-For-You Beverages

Developing beverages for foodservice establishments makes up a large portion of the business at Imbibe, so in some cases, we know what’s coming to market. Imbibe also watches what’s happening in the rest of the marketplace—both in foodservice and retail—to monitor new product launches, novel ingredients and trending flavors.

While there is plenty of indulgence available in foodservice, Imbibe especially has been focused on the disruptive, health-focused, and fast-casual restaurant brands. As a society, we are in the process of shifting towards less sweet, more fruit, vegetable and superfood-forward flavor profiles. Many brands have responded by offering better-for-you beverages, and below is a brief overview highlighting some beverage menus worth knowing about:

Cava Grill

Leaders at this Bethesda, Md., chain raised $60 million prior to 2017 to expand this fast-casual Mediterranean brand beyond its current locations. In early 2017, there were 27 locations primarily in the Northeast and Southern California. As of summer 2018, there were at least 58 locations, with the promise of several more opening soon.

Read the full article on Prepared Foods.

Keep Reading:

Flavor Drop: Cranberry & Pumpkin Chai

Cranberry provides seasonal nostalgia, but the future of beverages lies in familiar yet unexplored flavors. Discover why Pumpkin Chai is the key emerging trend for 2026, perfectly aligning comforting spices, clean labels, and functional benefits.
READ MORE

Matcha Might: Could the trendy tea challenge coffee?

The trendy tea takes on coffee! Ingredient experts confirm that matcha is a "standout ingredient" and top contender in the growing market for functional, health-focused beverages.
READ MORE

Is Apple the new Pumpkin Spice?

Apple is challenging pumpkin spice's dominance as the leading fall flavor. Flavors like apple cider and apple cinnamon are gaining ground, offering a nostalgic and warm-spiced alternative to the saturated pumpkin spice market.
READ MORE

Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.