Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Better-For-You Beverages

Developing beverages for foodservice establishments makes up a large portion of the business at Imbibe, so in some cases, we know what’s coming to market. Imbibe also watches what’s happening in the rest of the marketplace—both in foodservice and retail—to monitor new product launches, novel ingredients and trending flavors.

While there is plenty of indulgence available in foodservice, Imbibe especially has been focused on the disruptive, health-focused, and fast-casual restaurant brands. As a society, we are in the process of shifting towards less sweet, more fruit, vegetable and superfood-forward flavor profiles. Many brands have responded by offering better-for-you beverages, and below is a brief overview highlighting some beverage menus worth knowing about:

Cava Grill

Leaders at this Bethesda, Md., chain raised $60 million prior to 2017 to expand this fast-casual Mediterranean brand beyond its current locations. In early 2017, there were 27 locations primarily in the Northeast and Southern California. As of summer 2018, there were at least 58 locations, with the promise of several more opening soon.

Read the full article on Prepared Foods.

Keep Reading:

A First Look at What’s on Deck at SupplySide 2026 Booth 2045

SupplySide Global will be here before you know it, and we're putting the finishing touches on what you'll get to taste, see, and dig into at Booth 2045.
READ MORE

From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages

The conversation goes deep on the technical realities most founders don't encounter until they're already mid-formulation, like how taste modulation works at the receptor level and why sugar reduction changes more than sweetness.
READ MORE

#TrendSpotting: The Cloud Effect

Consumers are chasing a particular kind of texture: light, airy, whipped. The word "cloud" just happens to be what the culture reached for to describe it.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.