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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Trending functional ingredients for gut health beverages

Functional drinks promising gut health are on the rise, boosting ingredients like apple cider vinegar (in shrubs) and ginger, the most searched earthy flavor according to Google.

Trendspotting Chicago Edition

Botanical flavors are booming in Chicago, with cafes offering diverse beverages like pistachio + rose lattes and eloté lattes. Health-focused drinks with functional ingredients are popular, including CBD juices and bulletproof coffee.

Campbell Soup Company CMO: ‘We continue to see growth trend with V8’

A beverage company highlights sweet potato juice as a natural source of electrolytes and hydration, with the sweetness and nutrients appealing to consumers.

Ready to Go Non-GMO

"Clean label" is a consumer driven term for food and beverages with non-GMO ingredients. There's no official definition but it generally means simple, recognizable ingredients.

Immune health beverages growing in demand

The article discusses rising trends in natural immune-supporting ingredients like probiotics and matcha. It also mentions new options like mushrooms and cascara.

Better-For-You Beverages

Imbibe, a beverage development company, tracks trends in foodservice and retail to predict upcoming beverage trends.