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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

SupplySide West podcast: Capitalizing on new product opportunities in the beverage sector

Andy Dratt, CCO at Imbibe, sheds light on key aspects of crafting functional beverages in anticipation of SupplySide West, emphasizing the growing demand for products promoting relaxation, beauty, and athletic performance.

Natural, flavorful botanicals create appetite for superfruits

The beverage industry sees a surge in "superfood" products, incorporating nutrient-rich fruits like blueberries and pomegranates, appealing to health-conscious consumers.

Pumpkin spice makes its triumphant return – but will the fall favorite ever falter?

Pumpkin spice dominance may be waning. With launches peaking in 2016, new fall flavors are emerging, driven by consumer desire for variety and a break from pumpkin spice fatigue.

Trending functional ingredients for gut health beverages

Functional drinks promising gut health are on the rise, boosting ingredients like apple cider vinegar (in shrubs) and ginger, the most searched earthy flavor according to Google.

Trendspotting Chicago Edition

Botanical flavors are booming in Chicago, with cafes offering diverse beverages like pistachio + rose lattes and eloté lattes. Health-focused drinks with functional ingredients are popular, including CBD juices and bulletproof coffee.

Campbell Soup Company CMO: ‘We continue to see growth trend with V8’

A beverage company highlights sweet potato juice as a natural source of electrolytes and hydration, with the sweetness and nutrients appealing to consumers.