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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Make your product more premium by helping the environment

Sustainability drives consumer choices across various sectors, with financial incentives and environmental consciousness playing pivotal roles.

Say Hello to Our Newest Team Members!

Imbibe New Hires Introductions

Trendspotting CBD

CBD is becoming more popular in foodservice, showing up in coffee, cocktails, and even some food options. It's also being added to beverages like water, tea, coffee, juices, and sodas. Even candies and snacks are getting the CBD treatment.

Performance ingredients for sports beverages and beyond

Sports nutrition products have expanded beyond specialty stores, now available at local grocers and convenience stores. Brands aim to stand out by offering ingredients supporting cognitive function, mood, energy, and muscle growth.

SupplySide West podcast: Capitalizing on new product opportunities in the beverage sector

Andy Dratt, CCO at Imbibe, sheds light on key aspects of crafting functional beverages in anticipation of SupplySide West, emphasizing the growing demand for products promoting relaxation, beauty, and athletic performance.

Natural, flavorful botanicals create appetite for superfruits

The beverage industry sees a surge in "superfood" products, incorporating nutrient-rich fruits like blueberries and pomegranates, appealing to health-conscious consumers.