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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Taste the Difference

Consumers are seeking healthier and more adventurous beverages. This is driven by the wellness trend and a desire for less sugar. As a result, we see more drinks with fresh fruits, botanicals, and superfoods.

Produce Major Results: Focusing on the 2% of Beverage Ingredients that Drive Quality and Innovation

The Food and Drug Administration provides the option for food and beverage companies to identify ingredients that account for 2% or less of a formulation.

Organic beverage formulation in the age of COVID-19

The organic beverage market is still growing despite the coronavirus pandemic. Consumers are likely to see organic beverages as affordable luxuries and continue to buy them. However, there are challenges in sourcing organic ingredients, especially for juice products.

Consumer demand for functional, familiar ingredients drive flavor trends

People are interested in both healthy and familiar flavors. Floral, exotic fruits like passionfruit, guava, and dragon fruit are becoming popular. Even those stuck at home are enjoying fruity and dessert-like flavors.

#Trendspotting: The Wellness Wagon

Pandemic fuels demand for wellness drinks. Consumers are looking for immunity-boosting ingredients like vitamin C and probiotics, as well as stress-reducing adaptogens and sleep-inducing melatonin.

6 Sports drink trends to watch

The sports drink market is growing with healthier options. Consumers are interested in "superdrinks" that combine hydration, energy, and protein with ingredients like electrolytes, BCAAs, and coconut water.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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