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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

New platform “Ingredients by Imbibe” addresses flavor, taste, sweetness and textural challenges

Imbibe introduces Ingredients by Imbibe, offering high-performing ingredients like The Senses and Pre/Sense Stevia to external R&D teams. These solutions, initially used in Imbibe-developed products, now aid clients in various sectors.

#Trendspotting: Sparkling Water Surges

Some sparkling water brands are exploring exotic flavors like yuzu and lychee to stand out. Asian-inspired flavors like plum and satsuma mandarin are also gaining popularity. Botanical and cocktail-inspired flavors, along with CBD and hemp infusions, are emerging trends.

Beverage-makers unveil new CSDs crafted for ‘sizzle and pop’

Imbibe's Ilana Orlofsky notes enduring popularity for core flavors but highlights emerging trends like cucumber, praised for its versatility in cocktails. Brands like New Wave Soda and Dry Soda are already capitalizing on this trend with cucumber-infused offerings.

The Next Aces with Plant Bases

Imbibe's recent involvement in Chicagoland Food & Beverage Network’s virtual innovation session sparked a compilation of top non-animal innovators in the plant-based food and beverage realm.

What could impact the sports drinks category in 2021?

The sports drinks industry has seen unexpected shifts due to COVID-19, with gym closures offset by strong activity in other channels. Trends like online sales and home workouts may continue.

New Beverages Promote Proactive Wellness Support, Flavor Fun and Comfort

As the New Year begins, consumers reflect on the past year and prioritize health and wellness. The pandemic reshaped habits and attitudes, with remote work and home-centered experiences becoming more prevalent.