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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Bigger Table Donates 300,000 Servings of High Protein Cocoa Mix

Chicagoland's food and beverage leaders partnered with nonprofit Bigger Table to fight food insecurity. They developed a low-sugar, high-protein cocoa mix for donation to local food banks and pantries.
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#Trendspotting: Sustainability Not Just a Buzz Word

Just Salad launched a Carbon Label program, assigning greenhouse gas emissions estimates to menu items like carrots and chicken. They urge consumers to reduce daily carbon footprints, averaging 4.7kg CO2e per American.
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#Trendspotting: 2021 Flavor Trends

The beverage industry sees a surge in globally inspired flavors, with blood orange, tamarind, guava, and dragon fruit leading the trend. Traditional fruits like melons, apples, pears, and nostalgic childhood flavors gain traction.
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Adaptogenic Beverages: The Next Self-Care Trend

Consumer concern for mental health is rising due to events like the COVID-19 crisis and civil unrest. Self-care, including supplements for mood and stress, is a priority.
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Experts predict post-pandemic flavor trends

Consumers seek comfort in classic and nostalgic flavors post-2020. Spirit flavors, sans alcohol, are rising, appealing to the sober curious. Non-alcoholic beverages mimic alcoholic counterparts, meeting demand for indulgence without intoxication.
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Preparing for GMO labeling in 2022

GMOs involve artificially manipulating DNA to create organisms not found in nature. Non-GMO labeling appeals to those seeking "cleaner" formulations. It's distinct from organic; organic is non-GMO, but the reverse isn't always true.
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Notice: Holiday Closure

Imbibe will be closed on September 23, 24, October 2, 7, 8, 14, and 15. Please expect some delays in our response during these dates.

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