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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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8 Tips for Building Brand Loyalty

Keeping beverage customers loyal is hard. Consumers want constant innovation, affordability, and quality. Surprise them with exciting flavors and textures, be honest about your ingredients, and sell online where they're shopping now.

Alcoholic beverage innovation accelerating

Canned adult drinks are on the rise despite COVID-19. People can't go to bars, and some places allow alcohol delivery, making canned drinks a convenient alternative.

Botanicals and functional beverages

Fitness trackers and at-home workouts are making people pay more attention to how food and drinks affect them. This has increased demand for functional beverages, which offer benefits beyond just hydration or taste.

Beverage Survival Guide

Before creating a beverage, consider its nutrition, regulations, competition, packaging, and processing. This guide will help you develop your beverage idea into a successful product.

Boosting energy, limiting fatigue

Energy drinks are a dominant player in the sports nutrition market, making up two-thirds of the market share. The growth has remained steady at around 7.5% since 2018 and is expected to hold steady through 2021.

Using their Gut Instincts

Consumers are more health-conscious and want functional beverages with dietary fiber, prebiotics, and probiotics to improve digestion and overall wellness.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

Products & Services

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7350 N. Croname Rd., Niles, IL 60714 847.324.4411 | marketing@imbibeinc.com

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