The New Year is around the corner and we are excited to share our top U.S. trend predictions for 2021! As consumers continue to grapple with the pandemic, they will seek out products that promote health and wellness, escapism and value. Join us December 16 at 10 a.m. CST for a webinar that will explore how the beverage industry will address consumer needs through functional beverages, culinary tourism, private label and more. These trends will help inform your innovation pipeline for years to come, so you won’t want to miss it!
Holly McHugh is the Marketing Associate at Imbibe, a Chicago-based beverage development company. She monitors and analyzes beverage trends to guide clients in making strategic decisions about product development. McHugh’s market insights have been published in BevNet, Beverage Industry, Natural Products Insider, Prepared Foods, and Food Ingredients First. She has a BA from Columbia College Chicago and a MS from University of Denver.
