Beverages that promote health and wellness, escapism and value will be in the spotlight next year, according to Imbibe.

The Chicago-based beverage development company’s trend predictions are fueled by consumers seeking relief from many of the challenges they’re facing during the pandemic, including weight gain

“Brands can address it in several different ways, from reducing sugar content and reducing calories to using more healthful ingredients,” said Holly McHugh, marketing associate at Imbibe. “I think we’re going to start seeing targeted weight loss beverages come out in new ways, incorporating ingredients that are suggested to promote weight loss naturally.”

Read the full article in Food Business News.