Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

7 of the hottest food and beverage trends happening now

Probiotics are expanding beyond yogurt into chocolate and sugar products. Sprouted grains offer health benefits, while turmeric appears in various beverages and snacks. Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha.

Growth of functional beverages increases use of cognitive health ingredients

When Albert Einstein passed away in 1955, a pathologist named Thomas Harvey took an unusual step—he removed Einstein's brain for study. This fascination with the brain continues today, with advancements in R&D shedding new light on its complexities.

Helping Brand Owners Go Organic

Imbibe offers organic flavors and ingredients to help beverage companies capitalize on the growing organic market. Organic certification allows them to clearly differentiate their products and meet consumer demand for natural, better-for-you options.

Beverage trends will focus on health in 2016

In 2016, health-conscious consumers are prioritizing transparency, brand stories, and functionality from natural sources. Brands offering great taste alongside these attributes will excel.

What Type of Coffee Should I Try?

Flow Chart about Coffee Choices

Superfruits & Functional Benefit Beverages

Consumers are increasingly interested in healthy beverages that offer functional benefits. Superfruits like acai and goji are popular because of their perceived health properties, even if the beverage doesn't contain the real fruit.