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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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New Delivery System for Protein Packed Beverages

Imbibe unveils a new high-protein RTD hydration beverage with 40 grams of whey protein per 20 oz. serving. It's lactose-free, sugar-free, and available in various fruit flavors. Imbibe overcomes taste challenges by using citrus notes to mask whey's strong flavor.

Decadent Dessert All Day Long

A notable trend in beverages is the infusion of dessert flavors, seen in coffee blends like bananas foster and frappuccino varieties. This trend extends beyond typical dessert times, with brands incorporating these flavors into unexpected products.

Add Some Vigor: Sports, energy and nutritional beverages are expected to enjoy strong sales growth in the next few years

Sports drink sales are surging, with store brands missing out on a growing market. A report predicts a 26% jump in sales by 2019, creating an opportunity for store brands to grab a bigger slice of the pie.

Mocktails and More

Brands are mixing meal occasions and flavors, like Dunkin Donuts' donut breakfast sandwich. The trend extends to mocktail beverages, such as Argo Tea's "Mojitea" and Rockstar's pina colada energy drink.

Beverage Trends in the Food Service Industry

Food service is evolving to meet retail standards, focusing on brand transparency, hyper-customization, and enhancing the dining experience. Chains like Chipotle emphasize locally sourced ingredients, while customizable machines like Coca-Cola Freestyle offer personalized beverage options.

Nostalgia and Whimsy

A wave of nostalgia hits the food industry, with retro flavors like root beer float and snickerdoodle making a comeback. OREO's Candy Corn crème and Ben & Jerry’s Cotton Candy ice cream are just a few examples.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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