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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Herbs & Spices

Drinks and snacks are getting a flavor makeover! Spices like ginger, turmeric, and chipotle are showing up in sodas, juices, and even chocolate. This trend goes beyond drinks, with snacks incorporating herbs like basil and spices like chipotle.
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The Industry’s Going Nuts for Nuts

A new flavor trend focuses on highlighting the natural flavor and texture of nuts. Ben & Jerry’s Uncanny Cashew and Starbucks Toffee Nut Frappuccino showcase nuts as the main feature.
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Flavors of Defined Provenance

Consumers demand authenticity and transparency, driving the "flavors of defined provenance" trend. Brands like Stash and Starbucks highlight product origins, such as Moroccan Mint and single-origin coffees, to build trust.
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Imbibe Beverage Development Lab

Imbibe Opens World-Class Beverage Innovation Center

Imbibe opened a massive new facility with the biggest beverage pilot plant in North America. This allows them to develop ready-made drinks faster for clients, ensuring a perfect match from approval to store shelves.
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Cocktail Mixers

Imbibe Re-invents Beverages (Again!) at PLMA Private Label Trade Show

Imbibe, a beverage customizer, will showcase new trends at the PLMA Private Label Trade Show, including cocktail mixers, Latino drinks, and new Arteasia flavors. Visit booth #1342 to see more.
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Young Kang, Senior Director of Product Development

Imbibe Appoints New Senior Director of Product Development

Imbibe, a beverage development company, appointed Young Kang to lead product development. Kang brings 25 years of experience in dairy and dairy alternative beverages, which is a focus for Imbibe.
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