Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Why Pulses are the Next Big Thing in Beverage

When the United Nations named 2016 the International Year of Pulses, I have no doubt that many of us in the food and beverage industry (myself included) weren’t familiar with this culinary term. However, upon doing some research into this hot topic, I quickly came to the realization that pulses are the next group of in-demand ingredients because they leverage all of the biggest trends in the beverage industry.

 So, what are pulses exactly and why are they so well positioned for growth? Pulses are a subgroup of legumes that are harvested for the dry seed. The most notable pulses are pinto, kidney, navy and lima beans, lentils and chickpeas. They’ve gained popularity because they align with the growing segment of consumers that value health, sustainability, and are vegetable-forward eaters.
 
Keep Reading:

#TrendSpotting: The Cloud Effect

Consumers are chasing a particular kind of texture: light, airy, whipped. The word "cloud" just happens to be what the culture reached for to describe it.
READ MORE

Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

Beverage Industry spoke with Imbibe's technical marketing associate for a roundup on where mushroom-forward beverages are headed next.
READ MORE

Imbibe’s Flavor Trends Research Featured in Food Business News

Food Business News highlighted the trend data behind territories like swicy and newstalgia, and explored how hybrid flavor pairings are helping brands introduce unfamiliar flavors in more approachable ways.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.