Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Allulose: A new sugar substitute that sounds almost too good to be true

Local food manufacturers are betting on a new sweetener that has roots in the Chicago area and promises to appeal to the crowd of consumers working to reduce their sugar intake.

The sweetener, called allulose, seems almost too good to be true. It isn’t metabolized by the body, does not spike glucose levels or cause tooth decay and has 90 percent fewer calories than regular sugar.….

Niles-based beverage-maker Imbibe experimented with allulose, but decided it wasn’t sweet enough and cost too much, says Elizabeth Sisel, manager of taste modulations. It also produced an off taste that a beverage couldn’t hide as easily as say, a protein bar.

“We just have a lot of other options, like stevia,” she says.

Read the full article on Crain’s.

Keep Reading:

Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
READ MORE

Why Natural Color Reformulation Requires More Than a Color Swap

Switching to natural colors affects more than appearance. Learn how natural pigments interact with flavor, pH, and formulation—and why many R&D teams rely on formulation partners during reformulation.
READ MORE

Indulgent Flavors Are Evolving—And Consumers Are All In

Indulgence isn't just about decadence. It's about delivering moments of reward, comfort, and sensory satisfaction in formats that fit into daily life.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.