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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

#Trendspotting: 2021 Flavor Trends

The beverage industry sees a surge in globally inspired flavors, with blood orange, tamarind, guava, and dragon fruit leading the trend. Traditional fruits like melons, apples, pears, and nostalgic childhood flavors gain traction.

Adaptogenic Beverages: The Next Self-Care Trend

Consumer concern for mental health is rising due to events like the COVID-19 crisis and civil unrest. Self-care, including supplements for mood and stress, is a priority.

Experts predict post-pandemic flavor trends

Consumers seek comfort in classic and nostalgic flavors post-2020. Spirit flavors, sans alcohol, are rising, appealing to the sober curious. Non-alcoholic beverages mimic alcoholic counterparts, meeting demand for indulgence without intoxication.

Preparing for GMO labeling in 2022

GMOs involve artificially manipulating DNA to create organisms not found in nature. Non-GMO labeling appeals to those seeking "cleaner" formulations. It's distinct from organic; organic is non-GMO, but the reverse isn't always true.

Webinar: Coconut Master Class

Join us on January 27 at 1 PM for a webinar on coconut product development. Imbibe's Jason Dompeling and Covico's Arnold Thorstad will tackle technical challenges, from emulsifying coconut milk to sweetening coconut water.

Soup to Nuts Podcast: Mood boosting beverages, non-alcoholic options rise with ‘sober curious’ movement

Imbibe's Holly McHugh discusses consumer preferences, ingredient trends, and strategies for overcoming formulation and regulatory challenges in beverage development.