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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Consumers Turn to Beverages to Boost Mind & Body

Imbibe released its top five U.S. beverage trend predictions for 2021. According to Imbibe, the number one driver of food and beverage trends will be COVID-19.

Imbibe releases its top 5 beverage trend predictions for 2021

This beverage industry forecast predicts people will seek healthy, unique drinks in 2021 due to the pandemic. It highlights trends like functional beverages and private label to address these needs.

Weight loss, relaxation shaping beverage trends

The passage clarifies that functional beverages, drinks promising more than just hydration, aren't a new trend. Coffee and tea, consumed for thousands of years, are classic examples.

COVID-19 cuts into away-from-home beverage sales

Pandemic shakes up beverage industry. Bottled water sales soar while restaurant soda sales dive. Consumers switch to immune-boosting drinks with familiar ingredients like probiotics and calming options like chamomile tea.

#Trendspotting: 2021 Trend Predictions Part I: Better Body

Consumers are looking for healthy beverages. This includes options high in protein, vitamins, and immune-boosting ingredients. Many new products are plant-based and sugar-reduced.

Original functional beverages coffee and tea keep getting better

COVID-19 disrupts beverage trends. Bottled water sales rise while soft drinks slump, especially in restaurants. Consumers seek immune-supporting drinks with familiar ingredients like probiotics and calming options like chamomile tea.