Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Imbibe launches ingredients platform for beverages

Posted: May 11, 2021
In: In the Media

CHICAGO — Beverage development company Imbibe launched Ingredients by Imbibe, a platform that offers high-performing ingredients to external R&D teams.

Imbibe’s ingredient portfolio includes The Senses, taste solutions that address common product attribute challenges through flavor modulation, masking and mouthfeel optimization, and Pre/Sense Stevia. The ingredients are tested in beverage products in nearly every category and format, said Andy Dratt, chief commercial officer at Imbibe. They also have been used outside of beverage applications in nutrition bars, frozen novelties, confections and more.

Read the full article on Food Business News.

food business news, ingredients by imbibe, pre/sense, stevia, taste modulation, the senses

Keep Reading:

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.

Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.

Why Natural Color Reformulation Requires More Than a Color Swap

Switching to natural colors affects more than appearance. Learn how natural pigments interact with flavor, pH, and formulation—and why many R&D teams rely on formulation partners during reformulation.