Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Beverage-makers unveil new CSDs crafted for ‘sizzle and pop’

…For the same timeframe, Cola was the largest sub-segment, with sales of $13 billion, an increase of 12.6 percent; Citrus, at $4.6 billion and an 8.7 percent increase; Pepper, which saw a 12.2 percent increase and sales totals of $3.4 billion; Lemon Lime with sales of $2.9 billion, a 12.8 percent rise; and Ginger Ale saw sales of $1.4 billion, an increase of 13.2 percent.

Ilana Orlofsky, senior marketing manager at Imbibe, Niles, Ill., suggests it will take a long time before the core CSD flavors — cola, root beer, orange, lemon/lime and citrus — aren’t the top performers.

“But we’re definitely paying attention to some flavor profiles that we expect to gain in popularity in the next several years. Cucumber, sometimes paired with another fruit, has a lot of potential, especially because the crisp and fresh profile performs well in a cocktail or mocktail, which we know many consumers have been building at home in the past year,” Orlofsky says. “New Wave Soda has a cucumber soda. Dry Soda also has a cucumber offering in their adult-friendly, low-sugar soda line, as well as lavender, blood orange, watermelon, Fuji apple, ginger and Rainier cherry.”

Read the full article on Beverage Industry.

Keep Reading:

Functional Energy Beverages Show No Signs of Slowing in 2025

The high volume of projects in our lab centered on hydration, energy, protein, and coffee confirms the current consumer trend: energy and other functional benefits are driving market interest and innovation.
READ MORE

Flavor Drop for Luck: Irish Cream & Marshmallow Cereal

Irish Cream and Marshmallow Cereal: Timeless flavors for St. Patrick's Day and beyond.
READ MORE
chocolate

Navigating the Cocoa Crisis: Alternative Solutions for Food and Beverage Manufacturers

Are you feeling the cocoa crisis? Imbibe's technical team and flavor chemists can help.
READ MORE