Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Beverage-makers unveil new CSDs crafted for ‘sizzle and pop’

…For the same timeframe, Cola was the largest sub-segment, with sales of $13 billion, an increase of 12.6 percent; Citrus, at $4.6 billion and an 8.7 percent increase; Pepper, which saw a 12.2 percent increase and sales totals of $3.4 billion; Lemon Lime with sales of $2.9 billion, a 12.8 percent rise; and Ginger Ale saw sales of $1.4 billion, an increase of 13.2 percent.

Ilana Orlofsky, senior marketing manager at Imbibe, Niles, Ill., suggests it will take a long time before the core CSD flavors — cola, root beer, orange, lemon/lime and citrus — aren’t the top performers.

“But we’re definitely paying attention to some flavor profiles that we expect to gain in popularity in the next several years. Cucumber, sometimes paired with another fruit, has a lot of potential, especially because the crisp and fresh profile performs well in a cocktail or mocktail, which we know many consumers have been building at home in the past year,” Orlofsky says. “New Wave Soda has a cucumber soda. Dry Soda also has a cucumber offering in their adult-friendly, low-sugar soda line, as well as lavender, blood orange, watermelon, Fuji apple, ginger and Rainier cherry.”

Read the full article on Beverage Industry.

Keep Reading:
citrus wheels

Citrus Flavor Wheels: Orange, Tangerine, and Lemon

The latest additions to our Flavor Wheel collection—Orange, Tangerine, and Lemon—spotlight the dynamic spectrum of tropical citrus flavors.
READ MORE

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.
READ MORE

Women’s Beverages: Steeped in Functional Ingredients

Explore the rising trend of women's beverages that are 'steeped' in functional ingredients. Discover how these innovative drinks are formulated to support women's unique health and wellness needs.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.