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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

Plant waters innovate to expand beyond niche market

Plant waters are a popular healthy beverage option, perceived as natural due to their botanical source and seen as a better alternative to sugary sports drinks.

#Trendspotting: Innovations from Black-Owned Businesses

Companies are capitalizing on consumer nostalgia for favorite foods by offering healthier versions. Me & the Bees offers honey-sweetened lemonade and other bee-friendly products. Sanaia features grown-up applesauce with unique flavors. Partake sells allergy-friendly cookies in classic flavors.

Innovating with CBD

Regulations around CBD in food and beverages are complex because it's derived from the cannabis plant. Currently, CBD is illegal to add to food and drinks in the US.

Fiber, probiotics see expanding beverage applications

Consumers are increasingly interested in functional beverages that promote gut health. These beverages often contain dietary fiber, prebiotics, and probiotics.

What’s Trending in E-commerce?

The pandemic has surged online shopping as people avoid stores. This is a prime time for brands to focus on e-commerce. Amazon, the top online retailer, reveals trends: value-sized drinks and snacks, keto diet products, and baking supplies.

Webinar: Plant-Based Dairy Alternatives

There will be a webinar on July 8th, 2020 about plant-based milk alternatives, covering different sources, market drivers, flavor analysis, and innovation opportunities. The host is Ilana Orlofsky, a marketing manager at Imbibe with expertise in beverage trends and innovation.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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