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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Soup to Nuts Podcast: Mood boosting beverages, non-alcoholic options rise with ‘sober curious’ movement

Imbibe's Holly McHugh discusses consumer preferences, ingredient trends, and strategies for overcoming formulation and regulatory challenges in beverage development.

‘Cultural tourism’ opens consumer doors to brands promising global flavors, new experiences in 2021

Lockdowns have sparked a surge in consumer interest in global flavors and experiences, prompting opportunities for manufacturers to innovate. With people spending more time at home, DIY kits and adventurous flavors offer an escape from the monotony.

2021 Flavor trends for food and beverage

In 2020, consumer flavor preferences shifted to both familiar comforts and adventurous tastes due to the pandemic. Childhood favorites like cotton candy and birthday cake continue to rise in popularity, offering consumers a nostalgic escape during stressful times.

Editor’s Memo

In December, I highlighted immune health and microbiome-focused products as key areas for dairy innovation in 2021. Another trend, noted by Imbibe, suggests consumers will prioritize weight loss efforts, addressing the "quarantine 15" gained during pandemic shutdowns.

#Trendspotting: 2021 Trend Predictions Part II: Mood Boosters

Consumers seek relaxation and permissible indulgence in beverages. Daydream sparkling water offers stress relief with hemp oil and adaptogens. WellWell’s Dream aids sleep with valerian root and adaptogens. Sun Chaser offers a non-alcoholic alternative with amino acids and mushrooms.

Innovating better-for-you products during a pandemic

The food and beverage industry, amid COVID-19 challenges, faces uncertainty in consumer habits. Innovation is vital for long-term growth, as delayed efforts risk missing opportunities and launching products in a saturated market.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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