Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Taking holiday parties off pause

Imbibe plans a post-holiday celebration in January 2022 to accommodate growth and ensure employee well-being. The event at their Niles campus aims to foster camaraderie with food, games, and drinks while maintaining safety.

Functional coffees and teas keep percolating with innovation

Coffee and tea, plant-based and versatile, excel at delivering functional ingredients. Energy teas with natural sources like yerba mate are rising, alongside immunity and relaxation teas.

Sexier citrus and true-to-fruit beverage flavor trends

In beverage innovation, citrus and botanical flavors like yuzu, key lime, calamansi, and hibiscus are trending. Blood orange is mainstream, while dynamic flavors like guava and persimmon are gaining traction.

Chicagoland F&B Network Innovation Series: Experts Discuss the Ever-Evolving Industry

Taste modulation, driven by functional ingredients like pea protein, is key for masking off-notes and reducing sugar. Brands must address fluid consumer needs, with AI accelerating innovation in the food and beverage sector.

A Taste of the Latest Innovation Awaits in Las Vegas at SupplySide West

Imbibe's session on October 26th will cover macro trends, ingredient predictions, supply chain issues, and best practices for product launches. Connect with us at SupplySide West.

#Trendspotting: Powder to the People

Hydration, immunity, and protein lead modern powder formulations. Sleep aids like Hydrant’s SLEEP and Klout PWR's PWR OFF use melatonin and magnesium. Functional powders for relaxation, energy, and gut health feature ingredients like reishi, CBD, and apple cider vinegar.