Editor’s Memo

Posted: January 5, 2021
In: In the Media

In my December column, I pointed to two areas of particular consumer interest — products that boost immune health and products that target the microbiome — that will spell innovation opportunity for dairy processors in 2021. Those areas of interest are huge, but they are not the only trends that bode well for dairy in the New Year.

Help them lose

Much has been said and written about the “quarantine 15” — the extra pounds many consumers packed on during shutdowns tied to the COVID-19 pandemic. According to Imbibe Inc., a Niles, Ill.-based beverage development company, consumers will focus on shedding those pounds in 2021.

Read the full article in Dairy Foods.

beverage developent, dairy, protein drinks, weight loss

Keep Reading:

From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages

The conversation goes deep on the technical realities most founders don't encounter until they're already mid-formulation, like how taste modulation works at the receptor level and why sugar reduction changes more than sweetness.

#TrendSpotting: The Cloud Effect

Consumers are chasing a particular kind of texture: light, airy, whipped. The word "cloud" just happens to be what the culture reached for to describe it.

Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

Beverage Industry spoke with Imbibe's technical marketing associate for a roundup on where mushroom-forward beverages are headed next.

Editor’s Memo

Help them lose

Keep Reading:

From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages

#TrendSpotting: The Cloud Effect

Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

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