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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Imbibe is Heading to Expo East – Let’s Accelerate Innovation Together

Catch us at Expo East 2021 on September 23rd and 24th! Let's chat about the latest trends and innovations over a drink or meal. Reach out or contact us directly to schedule a meet-up.

Dairy and Nondairy Beverage Focused Webinar Can Help Fill Your Pipeline – Imbibe Can Supplement Future Formulation

In a free webinar, Imbibe will explore innovations in RTD coffee and tea, highlighting white spaces and opportunities. Dairy Foods will also discuss dairy sector opportunities. Join us on September 23rd, 2021, or sign up to watch later.

#Trendspotting: Ingredient Spotlight

Nootropics like L-theanine and ashwagandha feature in beverages for focus and relaxation. Barcode and Laird Superfood use medicinal mushrooms. Prebiotics and apple cider vinegar support gut health in Olipop and Vitaminwater.

The future of functional beverages: Botanics, -bionics, barely-there sweeteners

Imbibe's insights, drawn from close collaboration with beverage brands and flavor experts, anticipate growth in keto-friendly and functional products. With a focus on innovation, we examine emerging categories, ingredients, and flavors set for significant expansion in the next few years.

Imbibe Recommends Four Hot Flavors To Draw In Consumers

Insights from these partnerships help us predict future market trends. Upcoming flavors to consider: Elderberry (tangy, tart), Apricot (sweet, juicy), Pickle (salty, sour), and Shuttle Pop (cherry, lime, blue raspberry).

Consumers embrace coffee drinks as platforms for functional nutrition

Besides dessert-like coffees, health-oriented coffees are gaining traction, leveraging coffee’s wellness potential. "Consumers are open to coffee as a platform for enhancing wellness," says Ilana Orlofsky from Imbibe.