Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

2022 Trends Part 3 – Lower Sodium, Lab-crafted Analogs, and Nostalgic Flavors to Make us Feel Safer

With new WHO and FDA guidelines, manufacturers aim to lower sodium intake by 400mg/day. Aging consumers show more concern, while trends like molecular coffee and nostalgic flavors reshape the market.

Imbibe is Returning to Anaheim – Connect with us!

We're thrilled to attend Expo West 2022 to explore new products, trends, and technology in food & beverage. Let's reconnect in person over a drink, coffee, or meal! Looking forward to it!

Digital Platforms – Like Knowde and mySibi – Help You Get Samples to Your Bench Faster

With growing demand for lower sugar options, Imbibe anticipates continued growth in non-nutritive sweeteners. Knowde facilitates Imbibe's mission to deliver great-tasting, modern nutritional products to consumers.

2022 Trends Part 2 – Cannabis, Getting Frisky, and Robotic Intel (AI)

With cannabis legalization expanding, expect a surge in THC and CBD-infused products. Cann's sparkling RTD, backed by celebrities, leads the trend.

Focusing on gut health may help with overall wellness and increased libido

Social media, particularly TikTok and Instagram, boosts interest in probiotics with over 107 million views on TikTok and 30% growth of #probiotics on Instagram. This trend aligns with a 30.6% increase in probiotic consumption over five years.

Imbibe names energy, immunity, and gut health as top benefits grabbing consumer attention

Erin Costello of Imbibe notes diverse interpretations of health amid the pandemic. Focus shifts to immunity, gut health, and energy, driving growth in fortification across beverage categories.