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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

#Trendspotting: The Immunity Opportunity

Consumers are drinking their way to better health with beverages featuring gut-friendly ingredients, immune-boosting vitamins, and kid-friendly options. Popular additions include probiotics, apple cider vinegar, elderberry, and zinc.

TikTok-Inspired Innovation

TikTok is a popular app where users share short videos. Food trends on TikTok include Dalgona coffee (whipped coffee), homemade "cereal" (made from pastries), and copycat recipes (like homemade McDonald's nuggets).

#Trendspotting: Not Your Average (Cup Of) Joe

Coffee innovation is booming with new brewing methods, functional ingredients, and boozy twists. Consumers are interested in unique textures (nitrogen infusion), convenience (single-serve, concentrated extracts), health benefits (added fats, CBD), and enjoying coffee cocktails.

Sweetness with Less Sugar and Calories

The US beverage market is expected to grow to over $170 billion by 2024 with natural sweeteners being a key factor. This is because consumers are demanding beverages that taste good but are also good for them.

Sugar Reduction, Strategies & Solutions for Beverages

This beverage development firm helps design healthy drinks with alternative sweeteners. They'll discuss consumer trends and how to make sugar-free drinks taste good.

Local Food and Beverage Companies Develop and Donate Meal Replacement Mix in Partnership with Non-Profit ‘Bigger Table’

Two videos about donating drink mixes to local food pantry.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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