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Imbibe Releases 2021 Beverage Trend Predictions

Imbibe forecasts 2021 drinks will be about health, comfort, and value due to COVID. Expect immune-boosting ingredients, plant-based choices, and familiar flavors for at-home treats. Look for growth in cocktail kits and global flavors to replace travel.

#Trendspotting: Mood Boosting Beverages

Drinks are relaxing minds and bodies. Look for CBD, kava, l-theanine, and adaptogens for stress relief and sleep. Even alcohol-free options are available, with some mimicking the effects of alcohol.

Crafting a better brew

Coffee and tea offer a wide variety of choices for taste and health. They boast caffeine, antioxidants, and other potential benefits like better digestion and relaxation.

Beverages that boost spirits

Canned cocktails are booming as people stay home. These drinks offer convenience, lower calories/sugar/alcohol, and a taste of the bar at home. “In wake of COVID-19, many consumers are unable to experience premium cocktails at bars and restaurants."

Trending ingredients and health benefits in functional ready-to-drink beverages

Functional RTD beverages are booming as consumers seek healthy, convenient drinks that boost immunity. This trend is driven by increased health awareness and a desire for on-the-go wellness. Popular ingredients include antioxidants, vitamins, elderberry, and adaptogens.

Natural color and flavor reformulation

Many food companies are replacing artificial ingredients with natural ones. Imbibe says this shift requires not just new processing techniques but also changes in agriculture, like breeding crops for specific colors.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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