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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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COVID-19 cuts into away-from-home beverage sales

Pandemic shakes up beverage industry. Bottled water sales soar while restaurant soda sales dive. Consumers switch to immune-boosting drinks with familiar ingredients like probiotics and calming options like chamomile tea.

#Trendspotting: 2021 Trend Predictions Part I: Better Body

Consumers are looking for healthy beverages. This includes options high in protein, vitamins, and immune-boosting ingredients. Many new products are plant-based and sugar-reduced.

Original functional beverages coffee and tea keep getting better

COVID-19 disrupts beverage trends. Bottled water sales rise while soft drinks slump, especially in restaurants. Consumers seek immune-supporting drinks with familiar ingredients like probiotics and calming options like chamomile tea.

Webinar: Imbibe’s Top 5 Beverage Trend Predictions for 2021

Imbibe, a beverage development company, forecasts a rise in healthy, stress-reducing drinks in 2021 due to pandemic challenges. They expect weight-loss beverages with natural ingredients to be a trend.

Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

The pandemic will be a major influence on beverage trends in 2021, according to Imbibe. Consumers will likely seek healthy options and exciting flavors for at-home consumption.

Beverage Packaging Trends at a Crossroads

The beverage industry is exploring paper bottles as a sustainable alternative. Imbibe warns that switching from cans to aseptic packaging (like paper bottles) can affect a drink's taste, texture, and stability.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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