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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Imbibe collaborates with non-profit ‘Bigger Table’ on developing nutritious meal replacement beverage for local food banks and pantries

Imbibe partnered with Bigger Table to create nutritious meal replacement drinks for food insecure communities in Chicago. Over a quarter million packets were donated to food banks.

The Keto Craze

The keto diet is gaining popularity, with a focus on burning fat for energy through low-carb, high-fat eating. This has led to a surge in keto-friendly food and beverage options, with new products featuring alternative flours, sweeteners, and fats.

#Trendspotting: Ready-to-Drink Libations

RTD cocktails are hot, with classics and twists like nitrogen infusion. Booze is getting healthy with functional ingredients and appearing in coffee, tea, and kombucha. Hard kombucha is exploding with new flavors and health-focused options.

Tea – the original plant-based beverage

Tea is a popular healthy beverage with a wide variety of flavors. It's the most consumed drink after water and found in 80% of US households. Americans mostly drink it iced, either homemade or ready-to-drink.

Acceleration of beverage trends following COVID-19

The pandemic boosted sales of nostalgic beverages like lemonade and watermelon as consumers sought comfort and familiarity during uncertain times. This trend reflects how comfort food cravings can be triggered by social isolation.

The Beverage Edition: Challenges in Functional Beverages

The functional beverage market is booming with new and innovative ingredients and flavor combinations. This includes drinks with a focus on active nutrition, protein, digestive health, and even combinations like juice and water.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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