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‘Cultural tourism’ opens consumer doors to brands promising global flavors, new experiences in 2021

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Consumer interest in global flavors and new experiences has skyrocketed during lockdowns as they look for ways to escape the monotony of life at home – creating opportunities for manufacturers to push the flavor envelope or leverage “cultural tourism” with DIY kits, predicts an expert in full-service beverage development firm Imbibe.

“Many of us are spending a lot more time at home and a lot less time at restaurants and traveling. And even when things reopen completely, many consu7mers are still going to be reluctant to risk expsoure in the coming year,” notes Holly McHugh, a marketing associate with Imbibe.

Read the full article in Food Navigator.

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