Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

‘Cultural tourism’ opens consumer doors to brands promising global flavors, new experiences in 2021

Consumer interest in global flavors and new experiences has skyrocketed during lockdowns as they look for ways to escape the monotony of life at home – creating opportunities for manufacturers to push the flavor envelope or leverage “cultural tourism” with DIY kits, predicts an expert in full-service beverage development firm Imbibe.

“Many of us are spending a lot more time at home and a lot less time at restaurants and traveling. And even when things reopen completely, many consu7mers are still going to be reluctant to risk expsoure in the coming year,” notes Holly McHugh, a marketing associate with Imbibe.

Read the full article in Food Navigator.

Keep Reading:

FDA to Phase Out Petroleum-Based Food Dyes

The FDA is preparing to revoke approval for synthetic colorants like Red No. 3, Red No. 40, and Green No. 3, citing public health concerns and alignment with global standards. Brands should anticipate enforcement within 12–24 months.
READ MORE

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.
READ MORE

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.