Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Preparing for GMO labeling in 2022

Genetically modified organisms (GMOs) are living entities with deoxyribonucleic acid (DNA) that has been artificially manipulated. This allows for the creation of plants, animals and microorganisms that do not occur in nature or through traditional crossbreeding methods….

Non-GMO is not to be confused with organic. Organic is non-GMO, but non-GMO is not necessarily organic. Non-GMO labeling is attractive to marketers who cannot produce organic foods and beverages for any number of reasons, including supply and cost, but want to appeal to shoppers looking for “cleaner” formulations.

“Anything that comes from corn, such as high-fructose corn syrup, will likely not be non-GMO,” said Holly McHugh, marketing associate, Imbibe, Niles, Ill. “Ethyl alcohol, which is often used as a solvent to make flavors, may be derived from corn. There are other sources for ethyl alcohol that do not come from GMO crops, but they are more expensive. Soy is another ingredient that often comes from genetically modified crops.”

Read the full article in Food Business News.

Keep Reading:

A First Look at What’s on Deck at SupplySide 2026 Booth 2045

SupplySide Global will be here before you know it, and we're putting the finishing touches on what you'll get to taste, see, and dig into at Booth 2045.
READ MORE

From the Bench to the Brief: Imbibe’s Lauren Senne on the Science Behind Great-Tasting Beverages

The conversation goes deep on the technical realities most founders don't encounter until they're already mid-formulation, like how taste modulation works at the receptor level and why sugar reduction changes more than sweetness.
READ MORE

#TrendSpotting: The Cloud Effect

Consumers are chasing a particular kind of texture: light, airy, whipped. The word "cloud" just happens to be what the culture reached for to describe it.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.