Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Preparing for GMO labeling in 2022

Genetically modified organisms (GMOs) are living entities with deoxyribonucleic acid (DNA) that has been artificially manipulated. This allows for the creation of plants, animals and microorganisms that do not occur in nature or through traditional crossbreeding methods….

Non-GMO is not to be confused with organic. Organic is non-GMO, but non-GMO is not necessarily organic. Non-GMO labeling is attractive to marketers who cannot produce organic foods and beverages for any number of reasons, including supply and cost, but want to appeal to shoppers looking for “cleaner” formulations.

“Anything that comes from corn, such as high-fructose corn syrup, will likely not be non-GMO,” said Holly McHugh, marketing associate, Imbibe, Niles, Ill. “Ethyl alcohol, which is often used as a solvent to make flavors, may be derived from corn. There are other sources for ethyl alcohol that do not come from GMO crops, but they are more expensive. Soy is another ingredient that often comes from genetically modified crops.”

Read the full article in Food Business News.

Keep Reading:

#TrendSpotting: The Cloud Effect

Consumers are chasing a particular kind of texture: light, airy, whipped. The word "cloud" just happens to be what the culture reached for to describe it.
READ MORE

Beyond the Trend: Imbibe’s Isabel Mirfakhraie on Where Functional Mushrooms Are Headed

Beverage Industry spoke with Imbibe's technical marketing associate for a roundup on where mushroom-forward beverages are headed next.
READ MORE

Imbibe’s Flavor Trends Research Featured in Food Business News

Food Business News highlighted the trend data behind territories like swicy and newstalgia, and explored how hybrid flavor pairings are helping brands introduce unfamiliar flavors in more approachable ways.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.