Benefits and challenges of formulating with natural colors

Posted: December 22, 2020
In: In the Media

Consumer concerns about the perceived health risks of synthetic ingredients have propelled the clean label movement from a trend to an expectation. Products identified as natural, organic and environmentally friendly are believed to be healthier, safer and contribute to one’s overall wellbeing, according to Packaged Facts’ 2018 report “Organic and Clean Label Food Consumer in the U.S.” Brands are responding by formulating, or reformulating, with natural sources and using “free from” claims to position products as better-for-you.

Read the full article in Food and Beverage Insider.

formulation, formulation challenges, natural color

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Benefits and challenges of formulating with natural colors

Keep Reading:

Are You Ready for the Shift to Natural Food Colors?

FDA Takes a New Approach to “No Artificial Colors”: What Food & Beverage Teams Need to Know in 2026

Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

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