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Tag: natural color
Insights
Color me curious: What type of color (if any) is right for your next food or beverage?
The old saying “you eat with your eyes first” is said for a reason, since eating and drinking involves a full sensory experience by the consumer. This adage holds even more true in the age of Instagram and TikTok.
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Benefits and challenges of formulating with natural colors
Lockdowns have sparked a surge in consumer interest in global flavors and experiences, prompting opportunities for manufacturers to innovate.
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Approaching natural colors and flavors, from concept to science to store shelves
Joe Farinella of Imbibe delved into regulatory aspects, supply chain challenges, and formulation concerns regarding natural flavors and colors. A stability testing case study offered insights into transitioning to natural coloring, shedding light on supplier and manufacturer challenges.
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Eat with Your Eyes
Colorful beverages are attracting consumers' attention due to their visual appeal on social media and the intriguing flavors they might offer. Even fantasy flavors like unicorn are gaining traction, often relying on eye-catching colors like pink and blue.
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