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Category: In the Media

Insights

Consumers embrace coffee drinks as platforms for functional nutrition

Besides dessert-like coffees, health-oriented coffees are gaining traction, leveraging coffee’s wellness potential. "Consumers are open to coffee as a platform for enhancing wellness," says Ilana Orlofsky from Imbibe.

Food and drink: What’s on the menu for immune support?

Consumers increasingly prioritize immune support through supplements, whole foods, and functional beverages. Brands, like Cargill Health Technologies, are innovating with effective and appealing immune-boosting ingredients in food and drink.

Bubbling Up: The sparkling water category is growing, particularly for functional beverage applications

As summer nears, sparkling water gains popularity for its refreshing appeal. Imbibe's Ilana Orlofsky credits marketers for rebranding seltzer to "sparkling," lending it sophistication. Brands position themselves as trendy and Instagram-worthy, driving sustained growth in the category.

Soup-To-Nuts Podcast: Juice sales rise during pandemic, but how long will the category’s growth last?

After years of slow but steady declines, juice sales in the US are rebounding in a trend that may have originated with consumers seeking wellness-enhancing products and moments of intentional indulgence during the pandemic.

What it takes to Win at the World Beverage Innovation Awards 2021, according to Aparna Oak, Flavor Master

As Director of Flavor Innovation at Imbibe, Aparna Oak sees trends develop before they hit shelves. To stand out, consider using unique ingredients, focusing on immune support, emphasizing sustainability, ensuring transparent packaging, and creating multi-functional products.

Imbibe launches ingredients platform for beverages

Imbibe introduces Ingredients by Imbibe, offering high-performing solutions like The Senses for taste modulation and Pre/Sense Stevia. These ingredients, tested in various beverages, tackle flavor challenges and extend to non-beverage applications like nutrition bars and confections.

The 4 best soda makers we tested in 2021

Imbibe's Adam Johnson explains carbonation as the infusion of CO2 gas, likening its appeal to the slight sensation of pain, akin to enjoying spicy food.

Allulose: A new sugar substitute that sounds almost too good to be true

Imbibe, based in Niles, tested allulose but found it insufficiently sweet and costly, with an off taste difficult to mask in beverages, leading them to favor alternatives like stevia, according to Elizabeth Sisel, Taste Modulation Manager.

Energy and relaxation dietary supplements: Stress and fatigue drive consumers to supplement shelves

Imbibe highlights CBD's rise in relaxation products despite regulatory hurdles. Other trending ingredients include L-theanine, ashwagandha, and mushrooms like reishi and chaga. Adaptogens like tulsi and moringa are also gaining attention for their diverse benefits in beverages.