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Category: In the Media

Insights

Trending ingredients and health benefits in functional ready-to-drink beverages

Functional RTD beverages are booming as consumers seek healthy, convenient drinks that boost immunity. This trend is driven by increased health awareness and a desire for on-the-go wellness. Popular ingredients include antioxidants, vitamins, elderberry, and adaptogens.

Natural color and flavor reformulation

Many food companies are replacing artificial ingredients with natural ones. Imbibe says this shift requires not just new processing techniques but also changes in agriculture, like breeding crops for specific colors.

Sweetness with Less Sugar and Calories

The US beverage market is expected to grow to over $170 billion by 2024 with natural sweeteners being a key factor. This is because consumers are demanding beverages that taste good but are also good for them.

Sugar Reduction, Strategies & Solutions for Beverages

This beverage development firm helps design healthy drinks with alternative sweeteners. They'll discuss consumer trends and how to make sugar-free drinks taste good.

Local Food and Beverage Companies Develop and Donate Meal Replacement Mix in Partnership with Non-Profit ‘Bigger Table’

Two videos about donating drink mixes to local food pantry.

Imbibe collaborates with non-profit ‘Bigger Table’ on developing nutritious meal replacement beverage for local food banks and pantries

Imbibe partnered with Bigger Table to create nutritious meal replacement drinks for food insecure communities in Chicago. Over a quarter million packets were donated to food banks.

Tea – the original plant-based beverage

Tea is a popular healthy beverage with a wide variety of flavors. It's the most consumed drink after water and found in 80% of US households. Americans mostly drink it iced, either homemade or ready-to-drink.

Acceleration of beverage trends following COVID-19

The pandemic boosted sales of nostalgic beverages like lemonade and watermelon as consumers sought comfort and familiarity during uncertain times. This trend reflects how comfort food cravings can be triggered by social isolation.

The Beverage Edition: Challenges in Functional Beverages

The functional beverage market is booming with new and innovative ingredients and flavor combinations. This includes drinks with a focus on active nutrition, protein, digestive health, and even combinations like juice and water.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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