Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Sweetness with Less Sugar and Calories

Posted: August 18, 2020
In: In the Media

Sales of beverages in the United States will expand to more than $160 billion in 2020, up from $150 billion during 2019, according to Packaged Facts, Rockville, Md. The market researcher forecasts sales may exceed $170 billion by 2024, and natural high-intensity sweeteners will fuel innovation and help contribute to growth…

Holly McHugh, marketing associate at Imbibe, Inc., Niles, Ill., said, “Brands have to decide the tactics they want to use to maintain the sweetness levels that consumers expect. There are many ways brands can achieve sweetness and market their approach to consumer.”

Read the full article in Food Business News.

monk fruit, stevia, sugar, sugar reduction

Keep Reading:

Is Pumpkin Spice Still as Popular in 2025?

Pumpkin spice still defines fall 2025, led by Starbucks’ PSL. Yet pecan is rising, as brands expand pumpkin spice into cookies, shakes, and more seasonal favorites.

Tools to Better Communicate Tropical Flavors

Imbibe’s new Coconut, Passionfruit, Kiwi, and Banana Flavor Wheels help product developers align for faster innovation.

Sports Nutrition Trends Driving Beverage Innovation

Sports nutrition has always been at the leading edge of formulation science, and its breakthrough ingredient systems are now setting the pace across functional beverages, clean-label innovation, and reduced-sugar formulations.