Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Natural color and flavor reformulation

General Mills Inc. did it. Kraft Food Groups Inc. did it. Papa John’s Pizza, Campbell Soup Co., Taco Bell, Nestlé, Subway, Panera Bread Co., The Hershey Co., Pizza Hut, Kellogg’s Co. and more—they all did it. And maybe it’s time you did it, too.

The “it” these companies did was replace the artificial ingredients in their formulations—including artificial colors and flavors—with naturally sourced alternatives….

Looking at colors, Andy Dratt, chief commercial officer, Imbibe, reflected on how the move away from synthetics has changed the nature of the industry itself. “Because synthetics were products of a chemical process, the trick was building facilities to make them,” he said. “When you go natural, you’re bringing in an agricultural element that you didn’t have before. You don’t just have to know how to process these colors; certain pigments may mean breeding certain crops in different ways. And that’s a very different business.”

Read the full article in Natural Products Insider.

Keep Reading:

Flavor Drop: Hibiscus & Elderflower

Hibiscus is hot - global product launches growing over 30% between 2020 and 2023. Elderflower is another popular floral flavor perfect for your portfolio.
READ MORE

Imbibe: Your Strategic Flavor Partner

WGN Morning News now knows that Imbibe designs great flavors, whether trendy like London Fog or your conventional Strawberry.
READ MORE

How Tariffs Are Reshaping Your Food & Beverage Production in 2025 

Discover how the ongoing implementation of tariffs continues to reshape the landscape of food and beverage production in 2025. Understand the key areas being affected.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.