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Tag: natural colors
Insights
Natural color and flavor reformulation
Many food companies are replacing artificial ingredients with natural ones. Imbibe says this shift requires not just new processing techniques but also changes in agriculture, like breeding crops for specific colors.
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Meeting Clean Label Expectations with Natural Colors and Flavors
Consumer concerns about synthetic ingredients have elevated the clean label movement from a trend to a standard. Brands are now formulating products with natural sources and using "free from" claims, positioning them as healthier.
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