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Tag: natural colors

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Natural color and flavor reformulation

Many food companies are replacing artificial ingredients with natural ones. Imbibe says this shift requires not just new processing techniques but also changes in agriculture, like breeding crops for specific colors.
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Meeting Clean Label Expectations with Natural Colors and Flavors

Consumer concerns about synthetic ingredients have elevated the clean label movement from a trend to a standard. Brands are now formulating products with natural sources and using "free from" claims, positioning them as healthier.
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Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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