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Category: In the Media

Insights

Beverage-makers unveil new CSDs crafted for ‘sizzle and pop’

Imbibe's Ilana Orlofsky notes enduring popularity for core flavors but highlights emerging trends like cucumber, praised for its versatility in cocktails. Brands like New Wave Soda and Dry Soda are already capitalizing on this trend with cucumber-infused offerings.

What could impact the sports drinks category in 2021?

The sports drinks industry has seen unexpected shifts due to COVID-19, with gym closures offset by strong activity in other channels. Trends like online sales and home workouts may continue.

New Beverages Promote Proactive Wellness Support, Flavor Fun and Comfort

As the New Year begins, consumers reflect on the past year and prioritize health and wellness. The pandemic reshaped habits and attitudes, with remote work and home-centered experiences becoming more prevalent.

Bigger Table Donates 300,000 Servings of High Protein Cocoa Mix

Chicagoland's food and beverage leaders partnered with nonprofit Bigger Table to fight food insecurity. They developed a low-sugar, high-protein cocoa mix for donation to local food banks and pantries.

Experts predict post-pandemic flavor trends

Consumers seek comfort in classic and nostalgic flavors post-2020. Spirit flavors, sans alcohol, are rising, appealing to the sober curious. Non-alcoholic beverages mimic alcoholic counterparts, meeting demand for indulgence without intoxication.

Preparing for GMO labeling in 2022

GMOs involve artificially manipulating DNA to create organisms not found in nature. Non-GMO labeling appeals to those seeking "cleaner" formulations. It's distinct from organic; organic is non-GMO, but the reverse isn't always true.

Soup to Nuts Podcast: Mood boosting beverages, non-alcoholic options rise with ‘sober curious’ movement

Imbibe's Holly McHugh discusses consumer preferences, ingredient trends, and strategies for overcoming formulation and regulatory challenges in beverage development.

‘Cultural tourism’ opens consumer doors to brands promising global flavors, new experiences in 2021

Lockdowns have sparked a surge in consumer interest in global flavors and experiences, prompting opportunities for manufacturers to innovate. With people spending more time at home, DIY kits and adventurous flavors offer an escape from the monotony.

2021 Flavor trends for food and beverage

In 2020, consumer flavor preferences shifted to both familiar comforts and adventurous tastes due to the pandemic. Childhood favorites like cotton candy and birthday cake continue to rise in popularity, offering consumers a nostalgic escape during stressful times.