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Category: In the Media

Insights

Allulose: A new sugar substitute that sounds almost too good to be true

Imbibe, based in Niles, tested allulose but found it insufficiently sweet and costly, with an off taste difficult to mask in beverages, leading them to favor alternatives like stevia, according to Elizabeth Sisel, Taste Modulation Manager.

Energy and relaxation dietary supplements: Stress and fatigue drive consumers to supplement shelves

Imbibe highlights CBD's rise in relaxation products despite regulatory hurdles. Other trending ingredients include L-theanine, ashwagandha, and mushrooms like reishi and chaga. Adaptogens like tulsi and moringa are also gaining attention for their diverse benefits in beverages.

Beverage-makers unveil new CSDs crafted for ‘sizzle and pop’

Imbibe's Ilana Orlofsky notes enduring popularity for core flavors but highlights emerging trends like cucumber, praised for its versatility in cocktails. Brands like New Wave Soda and Dry Soda are already capitalizing on this trend with cucumber-infused offerings.

What could impact the sports drinks category in 2021?

The sports drinks industry has seen unexpected shifts due to COVID-19, with gym closures offset by strong activity in other channels. Trends like online sales and home workouts may continue.

New Beverages Promote Proactive Wellness Support, Flavor Fun and Comfort

As the New Year begins, consumers reflect on the past year and prioritize health and wellness. The pandemic reshaped habits and attitudes, with remote work and home-centered experiences becoming more prevalent.

Bigger Table Donates 300,000 Servings of High Protein Cocoa Mix

Chicagoland's food and beverage leaders partnered with nonprofit Bigger Table to fight food insecurity. They developed a low-sugar, high-protein cocoa mix for donation to local food banks and pantries.

Experts predict post-pandemic flavor trends

Consumers seek comfort in classic and nostalgic flavors post-2020. Spirit flavors, sans alcohol, are rising, appealing to the sober curious. Non-alcoholic beverages mimic alcoholic counterparts, meeting demand for indulgence without intoxication.

Preparing for GMO labeling in 2022

GMOs involve artificially manipulating DNA to create organisms not found in nature. Non-GMO labeling appeals to those seeking "cleaner" formulations. It's distinct from organic; organic is non-GMO, but the reverse isn't always true.

Soup to Nuts Podcast: Mood boosting beverages, non-alcoholic options rise with ‘sober curious’ movement

Imbibe's Holly McHugh discusses consumer preferences, ingredient trends, and strategies for overcoming formulation and regulatory challenges in beverage development.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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