Soup-To-Nuts Podcast: Juice sales rise during pandemic, but how long will the category’s growth last?

Posted: June 7, 2021
In: In the Media

After years of slow but steady declines, juice sales in the US are rebounding in a trend that may have originated with consumers seeking wellness-enhancing products and moments of intentional indulgence during the pandemic, but which industry insiders, including PepsiCo, predict will have a long-lasting positive impact on the category.

Read the full article and listen to the podcast on Food Navigator.

food navigator, Juice

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Soup-To-Nuts Podcast: Juice sales rise during pandemic, but how long will the category’s growth last?

Keep Reading:

Why Relaxation Beverages Require a Different Flavor Strategy

Masking Isn’t the Solution—It’s One Part of It

Why Natural Color Reformulation Requires More Than a Color Swap

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